Theatre school signs headline sponsorship deal with revived BRMB station

Razzamataz Sutton Coldfield has become headline sponsor of BRMB's Drive Time show, in a new partnership between the theatre school and the relaunched radio station.

BRMB returned to Birmingham's airwaves in 2023, nearly 50 years after its original 1974 launch as the first English commercial radio station outside London and one of the UK's pioneering Independent local radio stations.

Beyond the Drive Time sponsorship, the partnership includes joint events, social media collaboration, cross-promotion and co-produced radio adverts, with further projects in development.

Both organisations said the collaboration was aimed at supporting the local community and strengthening their position in entertainment and culture across the West Midlands.

Luke Crawford of BRMB said: "We're incredibly proud to have Razzamataz Sutton Coldfield sponsoring our Drive Time show on BRMB.

“Razzamataz is a fantastic organisation doing important work with young people across the local community, helping them discover their confidence and creativity through dance, drama and singing.

"What makes Razzamataz particularly special is that it's about so much more than performing arts. They give children and young people a safe and supportive place to make friends, build confidence, express themselves and discover what they're capable of.

"We're delighted to have such a brilliant local organisation alongside us on BRMB and are proud to welcome Razzamataz Sutton Coldfield to the Drive Time family."

Nick Furlong, joint owner of Razzamataz Sutton Coldfield, said: "We are beyond proud, delighted and excited to be not just supporting, but working alongside the incredible BRMB; a station that we all grew up listening to, and we now get to play a part in their rebirth and continued successful future on air, serving a vital purpose for the local community - something that echoes our mission too.

"We have already been enabled some incredible opportunities for our students through this, such as two adverts on air that our students have provided the voices for."

Razzamataz Sutton Coldfield offers dance, drama and singing classes for children and young people aged two to 18.

For more information, visit the website or follow the school on Instagram.

Pictured: Razzmataz joint principals and owners Nick Furlon and Gemma Hextall with BRMB’s Luke Crawford