Toll operator marks 19 years of free passage for thousands of Ride to the Wall bikers
Midland Expressway Limited (MEL), operators of the M6toll, provided free passage for the 19th consecutive year for riders that took part in Ride to the Wall last Saturday.
The annual event brings together motorcyclists from across the UK and beyond to honour the service and sacrifice of military personnel who have lost their lives while serving their country.
What began as a small gathering has grown into a nationally recognised act of remembrance, attracting thousands of riders and supporters each year.
Around 2,000 bikers used the M6toll on the day, saving participants thousands of pounds in toll charges while helping traffic flow efficiently on their journey to the National Remembrance Gardens.
Maxine Estevez, communications manager at M6toll, said: "Ride to the Wall has become a special part of our calendar and we're incredibly proud to be supporting the event for the 19th year.
“It is a powerful demonstration of remembrance, respect and community, and we're delighted to play a small part in helping thousands of riders safely reach the National Memorial Arboretum."
Martin Dickinson, founder of Ride to the Wall, said: "We simply couldn't host Ride to the Wall at this scale without the continued support of M6toll.
“With seven of our 12 official routes relying on the M6toll for safe and reliable travel to the National Remembrance Gardens, their backing is absolutely vital.
“Thanks to their generosity, thousands of riders can take part without the burden of toll costs."
Pictured from left to right: Martin Dickinson, M6Toll head of operations Alex Sheldon, ride & marshal coordinator David Farrand, Maxine Bate.