21 Nov 2025

‘True champion of local business’ recognised by outgoing Chamber president

Jason Wouhra and Nasi Awan

A respected Birmingham businessman who “embodies what it means to be a true champion of the local business community” was presented with Nasir Awan’s final President’s Award during the Chamber’s AGM.

Jason Wouhra, CEO of leading independent wholesale business Lioncroft Wholesale, received the award during the meeting at Unique Venues Birmingham.

Jason leads family-run Lioncroft which supplies more than 10,000 independent retail and hospitality businesses across the West Midlands.

He is also the Chancellor of Aston University and has held other prominent positions including president of the Asian Business Chamber of Commerce and non-executive director of University Hospitals Birmingham NHS Trust.

In 2023, he and his family launched the Lioncroft Foundation to support good causes locally and across the world, including the funding of a new research fellowship into neuroblastoma, a form of childhood cancer.

Nasir said: “Jason embodies what it means to be a true champion of the local business community – ambitious, generous with his time, and deeply committed to Birmingham and its people.

“Under his leadership, Lioncroft Wholesale has not only grown as a thriving enterprise but has also demonstrated how business success and community impact can go hand in hand.

“Jason’s passion for supporting others, his drive to see our region prosper, and his unwavering belief in collaboration make him an outstanding role model for business leaders across the city.

“It is an honour to recognise his remarkable contribution and celebrate the difference he continues to make.”

Two businesses who have been Chamber members for a combined 57 years received long-standing member awards.

Arthur Price, the historic family-owned cutlery manufacturer which has supplied Concorde, the Titanic, the Savoy Hotel, Royal families and heads of state, was recognised for 19 years of Chamber membership.

And professional services firm Gateley received an award having been Chamber members for 38 years.

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