Warwickshire sign three-year deal with new lead partner

Warwickshire County Cricket Club has signed three-year deal with Haier HVAC Solutions, who will become the club’s lead partner.

The agreement will see Haier - part of the global Haier Group - take prime placement on the front of all Warwickshire men’s playing shirts, beginning with the 2026 season.

Haier HVAC Solutions specialises in advanced heating and cooling systems for commercial, industrial, and large scale environments.

Adam Lowe, commercial director at Warwickshire County Cricket Club, said: “We are really pleased to welcome Haier as our new lead partner.

“Their reputation as a market leader globally aligns perfectly with the type of brand which should adorn the front of the Bears’ shirt.”

Bob Cowlard, CEO of Haier HVAC Europe, said: “Partnering with Warwickshire County Cricket Club marks an exciting step for Haier HVAC as we continue to strengthen our presence in the UK.

“Cricket is a sport deeply rooted in community, performance and tradition, values that closely align with our own.

“Through this collaboration, we are proud to support a club that brings people together while showcasing our commitment to delivering innovative, energy-efficient climate solutions that enhance comfort both on and off the field.”

Pictured: Haier’s Dimon Vasilakis (front row, fourth from left) and Paul Glaze (front row, fourth from right) with Warwickshire head coach Ian Westwood (front centre) and the first-team squad