WATCH: Aston Uni and Majestic discuss knowledge transfer partnership

John Richards, director of knowledge exchange at Aston University, and Steve Pitchford, operations director at Majestic, tell Chamber chief executive Paul Faulkner about their knowledge transfer partnership.

Majestic surveys and maps the internet and has created the largest commercial Link Intelligence database in the world.

This internet map is used by SEOs, new media specialists, affiliate managers and online marketing experts for a variety of uses surrounding online prominence including link building, reputation management, website traffic development, competitor analysis and news monitoring.

Find out more about Aston University 's Knowledge Transfer Partnerships here.

Fore more information on Knowledge Transfer Partnerships in general, click here.

Watch the Q&A session below�