WATCH: Fun video digs deep to help gardeners, farmers and builders

Award-winning video production agency Ark Media has created a tongue-in-cheek video to help garden enthusiasts, farmers, builders and anyone involved in digging to check for underground pipes and cables.

The video, produced for LSBUD, the UK 's safe digging resource, was designed to communicate a serious message in a fun, light-hearted way, educating consumers on the perils of 'digging blind '.

The video is cheekily scripted to include lines such as “the post sinks in, a pipe gets hit, next thing you know you 're covered in���..sewage ”.

This is intended to get the message across that digigng without searching can cause a lot of unnecessary problems that can be avoided by a quick search.

Richard Broome, MD at LSBUD, said: “I am delighted with the video produced by Ark Media. The team were great to deal with, friendly and accommodating throughout the project.

“It was clear that they bought into what we were aiming to achieve and helped bring it to reality. The feedback from industry has been very positive. ”

Phil Arkinstall (pictured), chief executive at Ark Media and president of Sutton Coldfield Chamber of Commerce, said: “It was great for the team to be involved in this project which required creativity in the scripting, props, casting, filming and post-production to ensure we met the brief, the budget and the timescale. ”