Webinar to help firms master social media

Businesses can learn top tips on how to market themselves through social media at a webinar taking place this week.

The webinar - hosted by Innovate UK EDGE in association with Digital Ethos - will cover the basics of social media and digital marketing.

It takes place on Thursday 1 July (10am to 11.30am).

During lockdown, many businesses migrated to the virtual world, developing their online presence and encouraging engagement of both old and new customers.

In this webinar, Innovate UK EDGE have paired with the digital marketing agency Digital Ethos to deliver a general introductory overview on what digital marketing involves.

Attendees will find out about the different social media platforms available, which ones are best to use for which audiences and the variety of content and adverts that can be created.

The agenda covers:

• Available channels
• Digital marketing done badly
• Benefits of digital marketing
• Key digital marketing industry statistics

Social media platforms to be discussed are Facebook, Instagram, LinkedIn, Twitter and TikTok.

For more information and to book a place click here.