Whisky company undergoes rebrand

A popular whisky bar and tastings company has undergone a rebrand following its success in the online market during lockdown.

The Birmingham Whisky Club in the Jewellery Quarter is to become 'Grain & Glass '.

Having being forced to close the bar in March 2020, the company began to focus on online tastings and selling whisky and cocktail collection boxes online.

These started attracting customers from around the UK and has, therefore, decided to rebrand.

Owner Amy Seton (pictured) said 'Grain & Glass ' will have the same bar offering of whiskies, cocktails, spirits and other drinks, as well as being complemented by tasting events and a 'Grain & Glass @ Home ' online offering.

The Birmingham Whisky Club will continue to be part of the company, focusing on its membership arm with discounts and offers.

Amy said: “We have always had a strong, local audience and were surprised that, as well as our regulars, we had people attending our online tastings, and buying collection boxes, from Scotland, London, Manchester, Bristol and many other places around the UK.

“It was really heartening to know what we were doing was being enjoyed by a much broader audience.

“We 're still very much a bar for local whisky and cocktails lovers, but the change of name offers us a broader opportunity to capitalize on what we have achieved during lockdown.

“We 're now looking at what a post-pandemic world will be like for businesses and need to make sure we 're fully accessible to local customers as well as factoring in continued online growth.

“We 've always been agile and were able to bring in some very talented local creatives to come up with our new design. We 're very excited by it! ”