Why most start-up advice Is misleading and what you should really be doing

Written by Neil Betts of Go True North

Aspiring entrepreneurs, it's time for some tough love. We’ve all seen it: the endless parade of start-up advice that promises overnight success if you just follow a simple formula. But here's the harsh truth: most start-up advice is either outdated, overly

The reality is that starting a successful business isn't about following a cookie-cutter path. It's about understanding the unique dynamics of your market, your customers, and your value proposition. And yet, many of you are wasting time on generic tips that don’t move the needle.

Here’s what you should be focusing on instead:

Stop chasing trends

Just because everyone is talking about AI it doesn't mean you should pivot your idea to fit these trends. Focus on solving real problems with real solutions.

Customer obsession

Spend more time talking to your customers and less time perfecting your pitch deck. Your customers' needs should drive your product or service development, not the latest buzzwords.

Value over vanity

Forget about vanity metrics like social media followers or website hits. What matters are the metrics that reflect true business growth—revenue, customer retention, and product adoption.

Lean and mean

You don’t need a fancy office or a huge team to start. In fact, the leaner you are, the quicker you can pivot and adapt.

Resilience

The start-up journey is tough and full of setbacks. It's your ability to bounce back, learn, and adapt that will determine your success.

If you're tired of the same old advice and want to equip yourself with practical, actionable strategies that truly work, then it's time to make a change. 

Watchthe video explainer

Download the Vision to Venture E-Book and get access to tools like the Enhanced Lean Canvas and a free session to critique your business model. It's everything you need to stop spinning your wheels and start building a real, sustainable business.

Don't fall for the myths. Get the real deal and set your start up on the path to success.