I’m Neil Betts, Co-Founder of Go True North in Australia and Founder of Go True North in the UK.
As a Business Consultant and Lean Practitioner, I specialise in helping organisations, business owners, and individuals enhance their business performance. My unique approach combines strategic vision with practical solutions, identifying key issues and leveraging technology to implement effective changes.
Before co-founding Go True North Australia in 2012 and Go True North here in the UK in 2023, my career evolved from the shop floor to the boardroom, gaining extensive experience with global energy organisations in the UK and Australia. My journey began as a craft apprentice at the Central Electricity Generating Board, leading to senior executive roles across the UK and Australia.
As the primary contact for our consultancy, I oversee client engagements and collaborate with our Australian team to ensure we deliver tailored solutions that align with our proven methodologies. I am deeply committed to understanding the challenges businesses face, from problem identification to solution management. By leveraging strong leadership skills, a hands-on approach, and a focus on client success, I aim to help organisations and entrepreneurs unlock their full potential.
With over 30 years of experience in B2B and B2C organisations at both managerial and board levels, Amanda's achievements extend beyond her proven expertise in business development and customer service; she is a skilled qualified aesthetic practitioner and phlebotomist. As a dedicated ambassador and mentor, she is committed to advancing the sector through best practices, education, and innovation.
Her clinic continues to grow and has built a robust local, regional, and national client base, thanks to her professional, caring, and personalised approach to customers and aesthetic treatments.
Fiona Rouse is a Director and Co-Owner of PI-KEM Group in Tamworth, a key supplier of advanced materials and equipment for Research and Commercial applications including Next-Gen Energy and Sensor building Technologies. After working as a Teacher and Senior Leader in a secondary school in South Derbyshire, she joined PI-KEM in 2007 and became Director in 2014. Her role at PI-KEM is focused on driving strategic growth, team development, and compliance. Fiona also champions ESG principles, successfully implementing sustainable practices, developing long-term partnerships with charities and schools, and ensuring a commitment to ethical sourcing of materials.
Fiona is a highly engaged leader in the regional business community, serving as the President of the Lichfield and Tamworth Chamber of Commerce since October 2022. She uses this to celebrate businesses in the areas, to advance local economic advocacy and directly address the skills gap. As a passionate advocate for STEM equity and the development of work-based skills, Fiona actively fosters strong school partnerships. She champions initiatives that connect the business community with young people, ensuring the next generation has access to career-building opportunities and the region secures its future workforce. She is particularly proud to have led a recent project that resulted in "Bridging the Gap between Business and Education, A guide to fostering crucial connections for the region’s future workforce." being published.
