06 Dec 2023

Air ambulance charity achieves Investors in People accreditation


Midlands Air Ambulance Charity has surpassed its original Investors in People silver accreditation by achieving the gold standard.

The lifesaving pre-hospital emergency service is now part of the elite 17 per cent of the 50,000 organisations that Investors in People assess to achieve the gold standard.

The Investors in People standard considers an organisation’s performance through the management and development of its people.

It includes the working environment, employee recognition, workforce pride, opportunities for learning and development and the organisation’s impact on wider society.

Hanna Sebright, chief executive for Midlands Air Ambulance Charity, said: “We are exceptionally proud to announce that we have moved from Investors in People’s silver accreditation, which we have held for six years, to its gold standard.

“This is testament to everyone’s commitment to our organisation, our management practices and our dedication to continuous improvement.”

Investors in People has been assessing organisational excellence across the world since 1991, the same year in which Midlands Air Ambulance Charity was founded.

Find out more about Midlands Air Ambulance Charity’s lifesaving work.

Pictured: Dr Michael Bright, pre-hospital emergency medicine doctor and Ryan Ferris, critical care paramedic

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