Chamber launches new training courses around social media and digital marketing essentials

The training arm of Greater Birmingham Chambers of Commerce has launched two new courses to equip businesses of with the skills to thrive online.

The social media essentials and digital marketing essentials training courses will be delivered in collaboration with Netcom training and will run throughout October and November.

The Chamber has worked closely with members to develop training that reflects real-world needs.

The social media essentials course will take place on 31 October from 9.30 am to 1.30 pm.

The digital marketing essentials course will happen on 13 November from 9.30 am to 1.30 pm. Both courses will be taking place online.

These new offerings respond directly to the growing demand for digital expertise and are tailored to support professionals from diverse sectors.

With online visibility now a key driver of success, these courses will help participants strengthen their digital presence, engage audiences more effectively, and ultimately boost revenue.

Training manager Leah Quarmby (pictured) said: "When people seek help or guidance, their first instinct is often to search online.

“Sales are increasingly driven by how clearly and effectively a company presents its products and services on the web. In today’s digital landscape, a strong online presence is essential across all industries.

“Our new courses are designed to help attendees not only enhance their digital marketing and social media skills, but also define their brand, track performance, and boost online visibility.

“Each session is packed with practical insights and tools to build confidence and drive real results in promoting their business online."

Topics covered in social media essentials include:

• Choosing the right platforms: Overview of key social media platforms
• Creating content using AI & Canva: Introduction to content creation tools like Canva and AI-based platforms
• Creating content that connects: Understanding content types and themes; applying the 80/20 rule in content creation
• Building a simple content calendar: How to create a content calendar; free tools and strategies for scheduling
• Measuring success: How to use built-in platform insights to measure performance

Topics covered in digital marketing essentials:

• SEO Basics: What is SEO? Why it matters for small businesses.
• Email marketing essentials: What makes email marketing effective
• Introduction to paid ads: Overview of Google Ads and Facebook/Instagram Ads
• Quick wins & action planning: Recap of key tools and takeaways

Click here to explore more training courses run by the Greater Birmingham Chambers of Commerce.