City arts venue secures investment for new retail project
Midlands Arts Centre (MAC) has secured funding to redevelop its gift shop and retail offer, with its new space launching in March 2026.
The ambitious project is set to improve MAC’s visitor experience and strengthen its position within the local economy while supporting emerging and established artists and designer-makers.
Showcasing a range of fresh finds and unique creations, the bright and inviting new space will carry product lines spanning ceramics, textiles, jewellery, painting and more. It will also create new income opportunities and support profile for leading designer-makers and artists from the region and beyond.
The project is supported by the UK Shared Prosperity Fund through the West Midlands Combined Authority (WMCA), Birmingham City Council, and a private donor.
The redevelopment will improve access to art and art supplies for MAC’s communities by making it easier to purchase original artwork, in turn building stronger, more sustainable connections between Midlands audiences and local talent.
Ultimately, this transformation will provide a refreshed invitation to MAC, encouraging a greater sense of belonging for visitors and stakeholders as part of a vital creative community.
In doing so, it will help MAC remain resilient and relevant as a Birmingham cultural hub for generations to come.
Deborah Kermode, chief executive and artistic director, said: “We are grateful to the UK Shared Prosperity Fund, the West Midlands Combined Authority and our private donors for their investment in this strategic redevelopment.
“Their support enables us to further align our visitor welcome and retail offer with MAC’s mission, championing regional creativity while strengthening our long-term sustainability.
“More than a physical transformation, these renewed spaces reflect our commitment to a vibrant and welcoming environment for artists and audiences, while expanding how people can engage with and support MAC into the future.”
