Grace Cares recognised nationally for sustainability-led success

Lichfield-based Grace Cares has been selected as part of the prestigious Green Growth 100, an initiative launched by Small Business Britain in partnership with BT to spotlight small businesses successfully using sustainability as a core driver of growth.

The Green Growth 100 champions 100 small businesses across the UK that are embedding sustainable practices into their operations, from cutting waste and energy use to rethinking supply chains, attracting new customers and strengthening long-term resilience.

Founded in 2023, Grace Cares has been led by founders, Hannah Montgomery, Emma Smith and Adam Harrison, who have placed sustainability at the heart of the not-for-profit organisation's work.

Grace Cares operates a circular reuse model, collecting, redistributing and reselling quality preloved care equipment that would otherwise go to landfill.

By extending the life of essential care items, the organisation not only reduces environmental waste but also makes care more affordable and accessible for families.

Alongside its environmental commitment, Grace Cares reinvests into community initiatives such as Care Club, supporting unpaid carers through education, connection and practical advice, demonstrating that sustainable business can deliver both social and environmental impact while achieving commercial growth.

Hannah Montgomery said: “Grace Cares is committed to a zero-to-landfill policy. We aim to sell, donate and recycle 100 per cent of our pre-loved care equipment and are proud of our circular economy partnerships. Being recognised in the Green Growth 100 is a huge honour and proof that purpose-led, circular business models can drive meaningful growth while creating lasting positive change.”

Michelle Ovens CBE, CEO and founder of Small Business Britain, said: "The Green Growth 100 celebrates the small businesses that are showing sustainability and growth go hand in hand.

"These businesses are not only reducing their environmental impact, but also strengthening their operations, engaging customers, and building more resilient business models. Grace Cares is a brilliant example of how sustainability can fuel long-term success.”

This Green Growth 100 follows the work of the The Willow Review, an independent, Government-backed review into the financial benefits of sustainability, co-chaired by Small Business Britain with BT sitting as a Steering Board member.

The Willow Review published its landmark recommendations last summer, outlining a roadmap to unlock the vast financial opportunities of sustainability for Britain’s 5.6 million small businesses.

Chris Sims, chief commercial officer, UK Business, at BT, added: “The businesses in the Green Growth 100 are setting the benchmark for how sustainability can unlock innovation and commercial opportunity. It’s inspiring to see how small businesses across the UK are turning greener practices into real business growth. We’re proud to support this initiative and congratulate Grace Cares on being recognised.”

As a business featured in the Green Growth 100, Grace Cares will also be in the running for the Green Growth Awards, hosted by BT on 12 March 2026, where two standout businesses will each receive a £5,000 grant to help scale their sustainability ambitions and continue driving positive change.

Pictured: Members of the Grace Cares team