New audit venture launched to help growing businesses

Fruition Accountancy has announced the launch of FWC Advisory for 2026, a new specialist audit venture formed in partnership with Wallace Crooke.

The new firm aims to disrupt the traditional audit market by offering a high-quality, personal audit service delivered by experienced professionals - without the premium price tag often associated with large national firms.

FWC Advisory has been created to give companies a credible alternative to major audit firms.

Clients will benefit from direct access to a dedicated audit team with senior-level experience, alongside practical and constructive business advice that goes beyond statutory compliance.

Michelle Vincent, director of Fruition Accountancy and both Director and Responsible Individual (RI) of FWC Advisory, said: “I’m really excited about this opportunity for our audit services. When companies go to the big firms for an audit, they’re often handed over to audit juniors in return for a hefty fee.

“By combining the audit offering of Fruition Accountancy and Wallace Crooke to form FWC Advisory, we’ve been able to invest in a dedicated team of skilled auditors with experience gained from much larger firms.

“That means our clients get quality, insight and value—without losing the personal service.”

FWC Advisory will operate from offices in Birmingham, Walsall and Lichfield, as well as Stratford-upon-Avon and Bridgnorth, supporting businesses across the Midlands and beyond.

The new venture was officially launched at a monthly networking event in Lichfield, hosted by Ian Gardner of Growing Businesses.

The event was also supported by Sam Booth, CEO of The Pathway Project - one of the many charities supported by Fruition.

FWC Advisory will focus on audits for owner-managed and growing businesses, charities, and not-for-profit organisations, providing a partner-led service that combines technical strength with commercial understanding.