New McArthurGlen pop up store highlights local designer fashion

A new store opening at the McArthurGlen designer outlet has shifted the spotlight to a local designer duo.

On The Common was opened in January as a pop-up store by Sophie Kolakovic and Lauren Boate with a focus on everyday elevated essentials.

The designs include a selection of key pieces for wardrobe including loungewear, denim, accessories, basics, tailoring and more.

Sophie started designing clothes in 2012. Since then, she has held a stall at Spitalfields market in London over weekends for many years.

Later in 2022, a new On The Common store was opened at Milford and Sophie was joined by Lauren, bringing her extensive knowledge of retail design and marketing to the business.

The duo also started to host themed fashion shows quarterly and have gained a strong supportive community. 

Sophie and Lauren said: “Opening our pop up store in January at McArthur Glen has allowed us to now consider buying bigger and more diverse collections and we are constantly looking for ways to make a greater customer experience including more styling sessions for customers, more accessories including footwear and looking at the plus size market. 

“We're here to celebrate individuality, uplift each other, and create a space where women feel their best - whether that's through the perfect outfit or the community we build along the way.”

David Jackson, centre manager of McArthurGlen, said: “McArthurGlen west midland is delighted to have seen On the Common open within the Centre during December.

“The store brings a fashion forward product and style, at great value, to our female shoppers at the centre. 

“Sophie and Lauren have been incredible to work with, their energy and dedication to both On The Common, and their experiential brand ‘Pretty Pots’ are second to none. 

“Having both brands within the Centre is fantastic for ourselves, and shows our commitment to supporting local Staffordshire based business, as the look to grow across their Staffordshire home.”

Pictured from left to right Lauren Boate and Sophie Kolakovic