Tamworth shop owners donate over a ton of food to charity after devastating fire

The owners of a Tamworth shop have donated over 1.4 tonnes of unused stock to local charities, including FareShare Midlands, to support those most in need after a devastating fire.  

On New Year's Day, a freezer malfunction triggered a fire at A&D Superchoice in Kingsbury, Tamworth, causing extensive smoke damage and resulting in the store’s temporary closure while awaiting refurbishment work.  

Following the misfortune, owners Asifa and Dean donated a substantial amount of ambient food items such as tins, cereals, drinks and confectionery, that could no longer be sold. 

Their donation to FareShare Midlands is equivalent to approximately 3,339 meals for people facing food insecurity in the local community. 

Asifa said “We’re a small village convenience store and many of our customers are elderly. It’s been heartbreaking not being able to provide them with essentials like milk and bread.  

“All we can do is to keep delivering the papers - something they look forward to each day.” 

Laura Spencer, FareShare Midlands’ head of commercial, said: “As a Kingsbury resident, I was thrilled when Asifa and Dean reached out to offer their surplus stock to FareShare Midlands. 

“It was a shock to learn their store had suffered a fire – A&D Superchoice is such a vital hub for the local community.  

“Their generosity, especially in such challenging circumstances, will make a huge difference to many families struggling with food poverty.” 

FareShare Midlands, the region’s largest food redistribution charity, ensures that surplus food reaches frontline charities and community groups across the Midlands.  

This donation will support food pantries, community cafes and other essential services in Tamworth and beyond.  

 Asifa continued: “We didn’t want all the stock to go to waste. We wanted local people to gain something from our misfortune.  

“By donating to multiple charities, including FareShare Midlands – which we were aware of from our neighbour Laura -  we knew the food would reach those who needed it most. It’s heartwarming to know it’s helped so many people. We hope it spreads kindness and love”.