Chamber event paves way for new West Midlands collaboration project
A Greater Birmingham Chambers of Commerce event forged a vital link for two West Midlands based groups – leading to a new collaboration project.
Sue Johnson, director of consultants Superadditivity, was seeking to highlight the role of LEGO Serious Play – an aid to leadership and team culture - as she prepared to launch a new offering for her clients.
Sue’s use of LEGO Serious Play (LSP) delivers a facilitation method which helps teams solve complex problems by thinking with their hands.
Rather than talking around a table, everyone builds their ideas in three dimensions using LEGO bricks. Sue's challenge was showing that to people who had never seen it in action.
The answer came through a Chamber connection. At a recent Chamber event, Sue got chatting over a coffee with Phil Webb of Vu Agency, and that conversation led to a collaboration.
Sue asked whether Phil could help her bring LSP to life visually through a new website, and the team at Vu Agency used AI to generate a set of images and videos capturing the five core benefits of the method.
Sue said: "I knew the method worked, but getting people to understand it before they have tried it is always the hard part. Phil completely got what I was trying to do and turned it into something I can actually show people.”
Phil added: “Sue's work is genuinely impressive, and it was good fun helping her show it off. It is also a great example of what the Chamber is for. You meet someone over a coffee and end up building something together.”
